The cups are available in two flavors, Dark Chocolate, a dark and sultry option, and Madagascan Vanilla Bean, a creamy and smooth pocket-sized delight. Cups of Joy, Coconut Bliss’s first ever single serve ice cream indulgences, are perfect for consumers looking for a convenient and delicious plant-based treat. With vanilla as its base, the ice cream is jam-packed with cookie dough, fudgy ribbons and chocolate confetti. Legendary Cookie Dough is an epic new pint offering. In tandem with the rebrand, Coconut Bliss is rolling out two new ice cream offerings, perfect for consumers looking for fun and healthier options to satisfy their sweet tooths. This rebrand is the culmination of our brand pillars and better tells the story of who we are as a company, who we have always been, and paves an intentional path to the future.” “Our purpose was to create the most delicious and sustainable ice cream out there. “Coconut Bliss wasn’t made with one type of consumer in mind,” says Kim Gibson Clark, Chief Executive Officer, Coconut Bliss. The characters, created in collaboration with Olimpia Zagnoli, are now featured across Coconut Bliss’s range of products. The rebrand introduces consumers to Coconut Bliss’s totally blissed-out family of characters which were inspired by the company’s diverse fans. There is no “bliss” quite like ice cream, and the brand is weaving that joyful human sentiment throughout their new initiatives. From vegan to dairy-lovers alike, Coconut Bliss serves as a delicious answer for ice cream lovers everywhere.
The Coconut Bliss brand identity was built around the idea of spreading bliss through a range of products that cater to all types of consumers.
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